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The Church of Jesus Christ of Latter-day Saints has, when you think about it, been a remarkably good sport when it comes to "The Book of Mormon." As that money-spinning, massively irreverent musical lampooning the Mormon religion and many of its sacred tenets enters its final weeks in Chicago, there have been no LDS pickets outside the Bank of America Theatre, no attempts to organize a boycott, no statements of condemnation nor claims of religious persecution. History shows that other religions satirized by the creators of "South Park" have not always been so generous. But the LDS church even took out an advertisement in the Playbill for the Chicago production. "You've seen the show," the text reads, accompanying a photograph of a hip and attractive young woman, "now read the book."
"When the youth know that adults in their ward actually care about them, something marvelous happens. They rise to your expectations. They begin to sense their part in the whole picture and even improve their behavior."
The Christmas devotional with the First Presidency is just around the corner, and Latter-day Saints, their families, and their friends are invited to participate.
Join your favorite authors and artists to prepare your family and receive guidance and inspiration during general conference plus get special new discounts at Deseret Book every day!
Members of the Church in Russia had reason to rejoice on Sunday as Elder Russell M. Nelson of the Quorum of the Twelve Apostles organized the first stake in Moscow.
Here’s the situation: I'm in my kitchen wearing a flowery apron that once belonged to my grandmother, chopping up cooked chicken to put in this mix I was making for the recipe: Baked Creamy Chicken Taquitos. (That's right: baked, not fried.)
During her five years as a brand strategist for Bonneville Communications, Neylan McBaine was a part of the team behind the “I’m a Mormon” multimillion-dollar advertising and outreach campaign for The Church of Jesus Christ of Latter-day Saints. McBaine caught the eye of Boncom, the marketing agency behind not only “I’m a Mormon” but Light The World and other Church campaigns, because of a website she had started, The Mormon Women Project. Unbeknownst to them, McBaine carried with her extensive marketing experience, having worked for years in the Silicon Valley with multiple successful companies, making her an incredible asset to the campaign. On this week’s episode of All In, McBaine reflected on what made the campaign impactful.