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How the Church's Mobile Goals Differ from the World

Almost everyone’s pouring time and money into smartphones these days. Social networking giants mine them for ad revenue, retail stores use them to reach customers, and credit-card companies want to turn them into wallets. And then there’s the Church of Jesus Christ of Latter-day Saints.

The 15 million-member church has a full-fledged mobile strategy and numerous apps, but all with a set of objectives and challenges that run counter to the big trends in the industry.

Read the rest of this story at www.pcworld.com
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